The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers.
It explains the best practical business applications in current use and how you can use them to ramp up your business. Learn More
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"Social media is now an essential component to excellent marketing. Paul Chaney, a real-world marketing executive himself, provides both a strategic overview and a tactical blueprint to exactly what you need to know for success in the digital world. This is no academic tome, it is practical and useful advice you can apply to grow your business today."
David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
